Our history
What started as a focused idea has grown into something we're proud of. Here's how Further Link NZ came to be, and where we're headed.
Built on a vision. Grown through trust.
Further Link was founded with a clear purpose — to improve access to reliable, high-quality food products in the New Zealand market.
Drawing on our background in logistics and international trade, we identified an opportunity to bridge global supply with local demand, not only for innovative products, but for the everyday essentials that Kiwi households depend on. From the beginning, our focus has been on building a supply chain that delivers both consistency and value.
Where It All Began
We started small — a focused range of products and a determination to earn our place in the market. Our early work was centred around Auckland’s Asian supermarket channel, where we developed strong foundations in sourcing, compliance, and retail relationships.
From those beginnings, we grew steadily, expanding into convenience and petrol channels before making our way into mainstream retail. Every step of that growth was deliberate, built on relationships and a genuine understanding of what retailers and consumers needed.
The Journey
The road has been a hands-on one. We have been involved in every aspect of the business — from international sourcing and regulatory compliance to warehousing, logistics, and in-store execution.
The New Zealand market rewards consistency and integrity, and that has shaped how we operate. Rather than chasing short-term wins, we have focused on laying a solid foundation — one that supports long-term partnerships and sustainable growth.
Further Link Today
Today, Further Link supplies a broad range of frozen food products across multiple retail channels throughout New Zealand.
What sets us apart is our balanced approach — we carry both everyday staple products and differentiated brands, meeting a wide spectrum of consumer needs. Our five brands reflect that philosophy, each selected for their quality, appeal, and ability to perform on shelf.
With a strong emphasis on supply chain reliability, compliance, and retailer support, we are proud to be a trusted wholesale partner for Kiwi shops — and we remain as committed as ever to bringing quality frozen food to New Zealand consumers.
Looking for a Distribution Partner?
Further Link is a trusted importer and distributor supplying wholesalers and retailers with quality products and reliable service.
If you are looking for a business partner to grow your reach, get in touch with our team today.
